Minh-Anh (Mia) Nguyen
Nolani
Branding
Packaging
2025
During my Fall 2025 co-op at Equator, I learned about the packaging design process and what it takes to bring a product to market. This project was created at the end of the semester, using what I had learned
What is Fuzzi? Fuzzi is a kombucha brand that focuses on gut health and overall well-being by using organic ingredients. The brand will feature three unique SKUs: Peach, Lemon, and Strawberry. The brand’s values are: organic, wellness, and sustainability.
Market Audit: Why glass bottles? When it comes to kombucha packaging, glass bottles are a common choice. But I wanted to understand why so many brands prefer them and whether they were really necessary. To find out, I conducted a market audit to explore existing packaging choices and their reasons.
Most brands chose glass for two main reasons:
Sustainability: Glass is recyclable and reusable, making it a good fit for brands that value sustainability.
Product quality: Glass is non-reactive and helps preserve kombucha’s natural flavor and carbonation.
These benefits align with the brand’s core values, so I decided to keep glass bottles as the primary packaging while exploring ways to make the design stand out.
Logo IdeationAlthough kombucha isn’t a new drink, it has only recently started gaining popularity in the market. This gives it a playful and refreshing feel, which became the key inspiration for my illustrations.
I also chose bright colors to reflect the natural colors of each fruit and express the brand’s personality. To bring everything together, I paired the illustrations with the “Fuzzi” logo for a cohesive and playful packaging design.
Final Work