Minh-Anh (Mia) Nguyen
Nolani
Branding
Packaging
2024
Inspired by minimalist beauty, Nolani is a skincare brand that focuses on improving skin health through gentle, effective formulations.
Context Nolani is a conceptual skincare brand centered around everyday self-care and wellness. The goal was to create a brand that feels fresh, calming, and approachable, making skincare feel like a simple but meaningful part of daily life.
Process I began by drafting sketches of different symbols such as butterflies, lotuses, and palm trees to capture the brand’s essence, then explored a range of fonts to find one that matched its vibe
Brand Identity As for my final choice, I kept the logo simple and modified the stroke of the letter “A” to create a lighter, more delicate look to emphasize the brand’s personality: minimal & calming
Packaging Design Moving forward, I developed a packaging system that extends the visual identity across different skincare products. I kept the layout, typography, and visual details consistent while making each product easy to identify.