Nolani
Branding & Packaging Design
Nolani is a skincare brand focused on natural, organic ingredients. This project involved creating a brand identity that feels fresh, gentle, and trustworthy
Why Nolani?According to Nielsen in 2021, consumers increasingly prefer natural and organic beauty products, driven by concerns over synthetic chemicals and their effects on health and the environment
Inspired by this, I came up with designing a brand identity for Nolani. The products focus on nourishing our skins by using natural, organic ingredients. Along with that, the minimalist design and eco-conscious packaging reflect a commitment to environmental responsibility
Initial Sketches
For Nolani, I began by drafting sketches of different symbols such as butterflies, lotuses, and palm trees to capture the brand’s essence, then explored a range of fonts to find one that matched its natural, earthy vibe
Typography & Color Choice
Typography: I chose The Seasons typefaces because they bring a soft, natural flow to the brand, echoing the organic roots of Nolani. Their subtle, hand-crafted feel adds personality without losing clarity.
Color palette: I used earthy color palette because this palette feels comforting and authentic, highlighting Nolani’s commitment to natural care.
“Flow into form”
Butterflies symbolize transformation. The Nolani logo features a butterfly emerging—representing how your skin can transform and flourish with Nolani’s products. I then used warm color palette to reflect organic feelings
Final Work