GÁNH Magazine
Typography
Visual Identity {Gánh}, a Vietnamese word, either means street vendor or burden.
The “Gánh” cultural publication will talk about how street food becomes a big part in Vietnamese cuisine and the life of street vendors.
Define “Gánh Magazine”
At the beginning of the process, I listed out the words to describe the publication. This sets a clear direction for the project and ensured consistency throughout Uplifting
Engaging
Fun
Modern
Embraceful
Initial Sketches
Inspired by the Vietnamese culture, I incorporated soft and traditional features into the wordmarks to show its warmth, heritage, and everyday charm
Wordmark Process
Based on the feedback, I then narrowed my sketches down and kept on iterating my final wordmark
Style Guide
To stay consistent throughout the magazine, I created a style guide. For this magazine, I selected three typefaces: Zain, Objektiv Mk1, and Gravita CEO—for their approachable yet elegant structures. I also used tracking variations to create a sense of openness and inviting experience
Final Work